Glocalities Introduction

Glocalities offers a deep understanding of values, cultures, preferences and consumer behavior around the globe

Case: Gillette

Tutorial: Explaining the case of Gillette's Toxic Masculinity campaign.

Sustainability case tutorial

Tutorial: Step into the shoes of the sustainability manager of Zara.

WoG Webinar July 2019

Step-to-step guide on how to discover global target audience insights with the click of a button.

Brand manager tutorial

Tutorial: Step into the shoes of the brand manager of Heinz.

NGO tutorial

Tutorial: Step into the shoes of an NGO trying to recruit more volunteers.

The Gaming audience

Tutorial: Discover the archetypes, values, persuasion tactics & psychology of gamers across the globe.